Digital tools for HR management in agriculture: challenges and opportunities

Abstract

The article examines the main trends in the use of information and communication technologies in the context of managing the human resources of agricultural enterprises. It has been established that the innovative development of the country's agro-industrial complex depends on the speed of updating technical, technological and information knowledge, as well as the level of development of the dynamic abilities of specialists and workers in the agricultural sector. Information technologies used in agricultural production in the process of labor resource management, marketing activities, and production are considered. The need to conduct systematic research on the development of digital transformation of agricultural enterprises with an economic justification for the feasibility of introducing digitalization in HR management is pointed out. It is concluded that information support for managing the human resources potential of agro-industrial enterprises should be based on the latest knowledge and implemented in business and HR management processes.