Visualization of a business plan

Abstract

In the investment process, business planning is viewed as the optimization of an organization's movement towards a strategic development goal in a competitive, risk, uncertainty, and dynamic market environment. The article substantiates the relevance and relevance of a broader and more thoughtful application of visual models in a business plan for successful managerial diagnostics, comprehensive comparison of alternative solutions, increasing the effectiveness of communications and securing partnerships. Visualization helps to make a potential investor not a passive observer of the business plan development process and appraiser of the proposed business idea, but an interested and active person involved in the project discussion, helping to take a fresh look at the company's strengths and weaknesses, threats and opportunities of the environment. The author discusses the information needs of groups of influence on the project, features and information and analytical potential of each element of visual content, the main sections and aspects of the project, as objects of effective visualization, and also provides specific illustrative examples. The effective effect of graphical models is explained from the standpoint of cognitive visualization ideas, when visual information is assigned the role of an important tool not only to gain knowledge, but also to increase the effectiveness of mental operations of comparison, generalization, situational analysis, analogy, choice of actions