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https://dspace.ncfu.ru/handle/20.500.12258/11224
Title: | Visualization of a business plan |
Authors: | Krupina, N. N. Крупина, Н. Н. |
Keywords: | Visual models in a business plan;Visualization;Break-even chart;Business plan;Charts;Client asset visualization;Graphs;Maps;Matrices;McKinsey matrix;Photographic documents;Risk chart;Sankey chart;Signs;Stakeholders;Tables;Visibility;Visual content;Investments |
Issue Date: | 2019 |
Publisher: | National Research Nuclear University |
Citation: | Krupina, N.N. Visualization of a business plan // Scientific Visualization. - 2019. - Volume 11. - Issue 5. - Pages 101-118 |
Series/Report no.: | Scientific Visualization |
Abstract: | In the investment process, business planning is viewed as the optimization of an organization's movement towards a strategic development goal in a competitive, risk, uncertainty, and dynamic market environment. The article substantiates the relevance and relevance of a broader and more thoughtful application of visual models in a business plan for successful managerial diagnostics, comprehensive comparison of alternative solutions, increasing the effectiveness of communications and securing partnerships. Visualization helps to make a potential investor not a passive observer of the business plan development process and appraiser of the proposed business idea, but an interested and active person involved in the project discussion, helping to take a fresh look at the company's strengths and weaknesses, threats and opportunities of the environment. The author discusses the information needs of groups of influence on the project, features and information and analytical potential of each element of visual content, the main sections and aspects of the project, as objects of effective visualization, and also provides specific illustrative examples. The effective effect of graphical models is explained from the standpoint of cognitive visualization ideas, when visual information is assigned the role of an important tool not only to gain knowledge, but also to increase the effectiveness of mental operations of comparison, generalization, situational analysis, analogy, choice of actions |
URI: | https://www.scopus.com/record/display.uri?eid=2-s2.0-85077132743&origin=resultslist&sort=plf-f&src=s&st1=Visualization+of+a+business+plan&nlo=&nlr=&nls=&sid=ff4deaa4169b88299127561ef62ebc6a&sot=b&sdt=cl&cluster=scopubyr%2c%222019%22%2ct&sl=47&s=TITLE-ABS-KEY%28Visualization+of+a+business+plan%29&relpos=10&citeCnt=0&searchTerm= http://hdl.handle.net/20.500.12258/11224 |
Appears in Collections: | Статьи, проиндексированные в SCOPUS, WOS |
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