The importance of the development of forms and methods of stimulating innovative activity of personnel in the strategic aspect

Abstract

The aim is to assess the impact of various forms of stimulation of innovative activity on the innovative activity of companies in modern conditions of Russia, as well as to determine on this basis the opportunities and directions of innovative development of its economy. As the analysis of activity of business structures has shown, the process of solving the problems of innovative development in reality faces a number of obstacles, which are the result of the lack of effective solutions to stimulate the innovative activity of the personnel of most enterprises. The main objective of the study is to clarify the problems of innovative development and assess the effectiveness of the use of tools to stimulate innovation in the strategic aspect. Design/methodology/approach: The main research methods included: analysis of modern concepts of innovative activity, comparative analysis of the practice of innovative activity of a number of regional enterprises, method of systematization, comparative method, questionnaire, methods of quantitative and qualitative data processing. Findings: The main result of the study is the conclusion that the most important problem of the development of innovative activity of domestic enterprises is the low level of motivation of innovators, relatively high efficiency of the methods used to stimulate innovative activity of personnel. In our opinion, the problem of innovation management has a structural character, which affects the entire system of strategic innovation management. In recent decades, there have been significant changes in the sphere of entrepreneurship and development of market relations, which gave rise to an increasing level of competition and actualized the problem of innovative development and stimulation of innovative activity in the entire market landscape and the regional environment. This is also due to the toughened conditions of competition, complications in interactions with international partners, etc. The article presents the analysis of innovative activity of a number of regional enterprises, describes the ways of stimulating innovative activity of personnel, suggests the use of tools to stimulate innovative activity of personnel in the strategic aspect. Originality/value: The originality and value of the article lies in the following: characteristics of process innovation modern, motivational, economic, strategic and organizational tools, the proposed measures stimulating effect, aimed at innovative development, taking into account the existing experience of domestic enterprises, suggested ways to improve the level of innovation activity of participants of market relations to improve global competitiveness of Russian business. Paper type-research paper