Russian small and medium-sized enterprises digital potential: essential characteristics and assessment

Abstract

The article reveals the potential of digital transformation of small and medium-sized businesses as a factor in successful entrepreneurial activity in an unstable market environment. In the digitalization of companies' business processes, an objective and reliable assessment of the level of formation of their digital potential becomes an important aspect of ensuring development effectiveness. The study highlights the main characteristics of a commercial structure's digital potential as an element of its economic potential. The methodological toolkit for assessing the digital potential of medium and small businesses based on the digital potential index calculation is substantiated