Репозиторий научных и учебно-методических публикаций
Северо-Кавказский федеральный университет
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https://dspace.ncfu.ru/handle/20.500.12258/2487| Title: | Advertising in popular instant messengers |
| Authors: | Lugovoy, D. B. Луговой, Д. Б. Pobedinskaya, E. A. Побединская, Е. А. |
| Keywords: | Messengers;Telegram;WhatsApp;Advertising;Viber;Forms of advertising;Mobile applications |
| Issue Date: | 2018 |
| Publisher: | IEEE |
| Citation: | Lugovoy, D; Pobedinskaya, E. Advertising in Popular Instant Messengers // PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS). - 2018. - Стр.: 39-41 |
| Series/Report no.: | PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS) |
| Abstract: | The article discusses the relevance of the use of instant messengers Viber, WhatsApp, Telegram in the advertising field, as well as the phenomenon of hybrid forms of advertising |
| URI: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=19&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2487 |
| Appears in Collections: | Статьи, проиндексированные в SCOPUS, WOS |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WoS 79 .pdf Restricted Access | 76.86 kB | Adobe PDF | View/Open | |
| scopusresults 236 .pdf Restricted Access | 62.3 kB | Adobe PDF | View/Open |
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