Communication strategies in public service advertising

Please use this identifier to cite or link to this item: https://dspace.ncfu.ru/handle/20.500.12258/2488

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DC Field	Value	Language
dc.contributor.author	Ezhova, E. N.	-
dc.contributor.author	Ежова, Е. Н.	-
dc.contributor.author	Zamozhnykh, E. A.	-
dc.contributor.author	Заможных, Е. А.	-
dc.date.accessioned	2018-07-26T12:47:03Z	-
dc.date.available	2018-07-26T12:47:03Z	-
dc.date.issued	2018	-
dc.identifier.citation	Ezhova, E; Zamozhnykh, E. Communication Strategies in Public Service Advertising // PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS). - 2018. - Стр.: 15-18	ru
dc.identifier.uri	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=22&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=3	-
dc.identifier.uri	https://dspace.ncfu.ru:443/handle/20.500.12258/2488	-
dc.description.abstract	The study develops the bipolarity theory of communication strategies in public service advertising; as well it reveals technologies of positive and negative propaganda in the text of public service advertising.	ru
dc.language.iso	en	ru
dc.publisher	IEEE	ru
dc.relation.ispartofseries	PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS)	-
dc.subject	Communicative strategies	ru
dc.subject	Propaganda technologies	ru
dc.subject	Publicadvertising	ru
dc.title	Communication strategies in public service advertising	ru
dc.type	Статья	ru
vkr.amount	Стр.: 15-18	ru
vkr.inst	Гуманитарный институт	-
Appears in Collections:	Статьи, проиндексированные в SCOPUS, WOS

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