Formation of a Conceptual Tourist Product for the Effective Development of Territories Without a Pronounced Tourist and Recreational Potential

Abstract

The paper justifies that tourism is a catalyst for the social and economic development of many territories due to its considerable multiplier effect. Tourism activities also affect regional development if the territory has a pronounced tourist and recreational potential, determining the important conditions for forming the tourist product. The authors develop a concept to promote the tourist product in those areas that do not have a pronounced tourist and recreational potential. The main point of this concept should be considered as the mechanism of promotion of conceptual tourist products. This mechanism is formed in this research in the form of a specific and consistent algorithm of action. The authors consider the following to be significant elements of the algorithm: setting initial goals; identification and selection of specialists and experts in the development of tourist areas; development of a special program and plan aimed at promoting the conceptual tourist product; implementation of the developed strategy aimed at promoting the conceptual tourist product; expert monitoring of results at each stage of the algorithm, as well as evaluating the overall effectiveness of the implementation of the promotion algorithm. The concept proposed by the authors, designed to promote the tourism product, can be used by the territorial executive authorities to reorient the direction of economic activity and stimulate tourism development and attract investment to a particular region. The concept will also help form a conceptual tourist product and attract tourists. Investors will find this concept useful in building a reasoned business plan.