Effects of the Economic Crisis on the Development of Climate-Responsible Entrepreneurship in the Markets of the Digital Economy in Developed and Developing Countries

Abstract

The study of the specifics of overcoming and adapting to crisis phenomena in the economy from the position of innovative entrepreneurship, which, apart from the goals of economic stabilisation and growth, sets and achieves the goals of climate protection, is very important. In this work, we determined the characteristics of managing the activities in the sphere of ecologisation from the position of large innovative companies as flagships of climate, technological development and economic growth. We revealed the main features of an environmentally oriented business environment in response to economic challenges, which are connected with national and world crises. We demonstrated the most effective practices of the leading companies that represent the most competitive spheres of the economy in developing and developed countries. For this purpose, we used official materials on the studied companies and the systematised analytical and theoretical and empirical data. The designated directions of the anti-crisis activity may become the basis for improving the companies’ indicators and the foundation for cardinal optimisation of the economic and technological state of countries and improvement of the parameters of ecologisation.