Corporate culture as a factor in the success of the company

Abstract

In this article, the theoretical aspects of the formation of a corporate culture are widely considered, the role of corporate culture in the effective development of the organization is defined, the factors influencing the formation of the corporate culture are reflected, the relationship between the corporate image and corporate communications is explored, and proposals for the formation of a corporate culture for organizations in construction are developed. The object of research of this work is the corporate culture of construction firms, and the subject - the features of its formation. The theoretical and practical significance of the research is the development of the main theoretical and methodological provisions, as well as practical conclusions and recommendations that can be applied by Russian companies to enhance the efficiency of the construction industry through the introduction of the concept of corporate culture. The information base of the research was statistical and analytical data and the results of its own sociological research conducted with the direct participation of the authors. The methods of this study are included observation, the study of organizational and economic documents, analytical and statistical methods