Trajectories of management and competitiveness increase in hospitality industry

Abstract

The orientation of hotel enterprises towards commercial success stipulates the need to increase competitiveness of the offered services, which requires an improvement of all work practices of hotel departments. Competitiveness is an important factor that ensures the financial security of the hotel (its survival prospects during financial and economic crises and falling demand) and its subsequent effective development. A comprehensive approach to the competitiveness management of the hotel can become an effective tool for resolving strategic tasks of increasing competitiveness. The purpose of designing a model of hotel competitiveness is the correct definition of competitive strategy, which would be consistent with the conditions of hospitality business, as well as the skills and capital possessed by a specific hotel. The main goal of each hotel is its commercial prosperity, and it determines a need to enhance the competitiveness level of its services. This consolidates the importance of developing and improving the work of all hotel departments. The analysis of the various definitions of the term competitiveness applied to goods or services enabled us to formulate the following definition: The competitiveness of hotel service is its ability to meet the needs of customers effectively, surpassing competitors in consumer characteristics of services and offering services at the lowest cost, which ensures commercial success of enterprises in the hospitality industry