Information and communication technologies as a factor of tourist product promotion

Abstract

Creation of rich tourist activities is a key concept in scientific research and practice of tourism. As of now, there is no experience that would stimulate flexible transformation in the conditions of change of the market and increase of capabilities of consumers with information and communication technologies, which complicates formation and implementation of effective activities of the tourist sector for the companies that form tourist product and for consumer. The results received in the course of multiple studies showed that the ICT can stimulate emergence of new types of activities by transforming the existing ones, and eventually may lead to creation of new types that stimulate acquisition of tourist experience by consumers. Thus, synthesis of assigning the co summers with co-author’s authorities in manufacture of tourist product and active implementation of modern ICT changed the traditional roles, structure, and process of organization of activities in the tourist sector. Together with acknowledgment of large influence of the ICT on tourist activities on the whole, the experience of its comprehensive reconsideration in the modern conditions of society’s development is insufficient. The purpose of the research is to develop the conceptual foundations that unite co-creation of a consumer in organization of tourist activities, the ideas of “economy of impressions”, and recent achievements in the sphere of the ICT in the context of acquisition of tourist experience and growth of the tourist sector’s competitiveness. The results of the presented study show that the offered technology stimulates expansion of the possibilities of implementation of tourist activities on a large territory, which is determined by advantages of the ICT, namely instantaneous transfer of necessary information in real time and constant contact with potential consumers of tourist product, implementation of control on the basis of organization by ICT feedback, and high level of flexibility that stimulates the change of tourist product with necessity or requirements from the consumer