RESEARCH OF A LEVEL OF COMMUNICATIVE ACTIVITY AS A FACTOR OF ORGANIZATIONAL DEVELOPMENT OF BUSINESS SYSTEMS

Abstract

We research not only communicational resources of the organization, but influence of level of their use on competitive line items and possibilities of business systems development. It is known that communicative activities are built densely in business processes and often predetermine performance of the last. We believe that the binding objectives, coordination of economic interests, a combination of organizational values, coordination of actions of specific business units are carried out by exploiting their communicational resources.

The research concept consists in establishment of influence on effective interaction of partners of an activity rate of their communication activities. The cooperated forms allow to take additional incomes in the form of excess profit which source are cumulative inventories of the communication equity of the partner organizations. At the same time highly competitive organizational systems differ considerably in bigger degree of communicative activity.

We believe that the most acceptable way of an assessment of extent of influence of communicative factors on a condition of the organization is the matrix form constructed on the basis of coordinates of activity and intensity. The matrix allows to identify as a first approximation dependence of the organization on communication processes. Besides, application of a matrix of communication organization development gives the chance to accurately establish a vector of change of a condition of the organization by means of activization of its communication resources. Depending on types of activity and the markets in which it operates, communicative activity and communication intensity are various. Communicative activity is expressed in initiation of interactions, and communication intensity characterizes productivity of the established connection. Thus, it becomes possible to receive the complex vision of results of organizational development which is spread out to quantitative and high-quality parameters. Use of a matrix of communication development is seen in two directions: first, in diagnosing of level of communication development, and, secondly, in strategic management by the organization. The strategic aiming of the offered tool is realized in its capability to designate options of transformational shifts by scanning communicative organization activity. It has been studied the opinions of focus groups, representedby the management team, the most important partners and non-management staff of several industrial and commercial companies in the North Caucasus Federal District of the Russian Federation, which showed a rather mixed picture concerning the communicative activity. Besides, data on the level of satisfaction with the external and internal communications giving an idea of the directions of transformation of business systems for the purpose of increase in their organizational effectiveness taking into account a satisfaction factor have been obtained. Degree of satisfaction with interaction, as communicative reaction to joint activities, acts as a significant condition in decision making. Thus, development of processes of interactions relies on management of the communicative factors and resources of business systems playing the leading role in acceptance of effective management decisions regarding potential opportunities of organizational development