Communication strategies in the activity of charitable organizations in digital society

Abstract

The article explores communication strategies that promote the implementation of charitable and socially significant projects for non-profit charitable organizations. The promotion of charity in digital society is one of the most important communication platforms these days. Effective communication with the public and the media, including using the communication opportunities of social advertising, allows not only to popularize social programs and services, but to expand contacts with the public and similar organizations, to carry out social orders and projects successfully, to carry out public education