STRATEGIC FEATURES OF INVESTING IN HUMAN CAPITAL IN THE ERA OF INNOVATION

Abstract

The article is devoted to the problem of increasing the efficiency of using the human capital of an enterprise through strategic investment in the personal management system. Creative personnel potential, its use and continuous growth become a prerequisite for the functioning of innovative industrial companies. There is a growing need to invest in the development of large-scale personal management systems at large companies, which prepare managers and employees of the future who are capable of self-development, motivated to acquire relevant competencies and ensure the production of high-quality goods and services. It is important for companies to apply the knowledge, skills, proficiency and abilities of their employees effectively, directing them to individual and corporate training, creating a favorable environment. Developed human capital involves the accumulation of investment in improving staff competencies through training and self-study, while the preservation of material capital involves the rational use of natural resources, the availability of appropriate building technologies, machinery and equipment. The paper reveals the essence of the concept of "human capital", its meaning and main components; it outlines the concept of forming the structure of personal management of the enterprise and presents the relationship of its main elements with the process of developing the competence potential of the company; identifies the main features, models and strategies for investing in human capital, and also shows what determines the effectiveness of investments in human capital, methods for calculating its value