SANATORIUM-RESORT AND TOURIST SPHERE FOR THE COMPETITIVENESS OF STAVROPOL TERRITORY (PART 1)

Abstract

The article considers the current situation of the sanatorium-and-spa and tourist complexes of the Stavropol Territory, reflects their competitive positions and factors that hamper the development of the sanatorium-resort and tourist complexes of the region. The article emphasizes that the resort and tourist complexes of the Stavropol Territory have undeniable competitive advantages, which in the future should ensure sustainable socio-economic development of the region, as well as its positioning as a world resort and recreational area with a significant investment potential. The authors analyzed the competitive position - tourist flow, number of foreign tourists entering the territory of the Stavropol Territory and the volume of tourist services rendered in the Stavropol Territory in dynamics for 5 years. The authors formulated practical recommendations for improving the competitiveness of the resort and tourist complexes of the Stavropol region Based on this analysis. The sanatorium and tourist complex of the region has significant competitive advantages in comparison not only with similar regions of Russia, but also in comparison with similar world resort and recreational areas