A COMPARATIVE STUDY OF ATTITUDES TOWARDS ENVIRONMENTAL ISSUES IN THE DIGITAL ENVIRONMENT AND REALITY

Abstract

The article presents a comparative analysis of attitudes towards environmental issues in real life and in the digital environment. The authors attempted to evaluate 10,000 statements regarding environmental issues by VK users not only from the point of view of content analysis, but also from the point of view of the psychological characteristics of this digital trace of individuality. On the other hand, when analyzing attitudes towards environmental issues in real life, we applied traditional methods of psychological personality diagnostics, which were taken by 80 VK users. To compare the results obtained, we used data from the diagnostics of emotional attitudes - positive, negative and neutral. The results obtained in this study allow us to evaluate and compare attitudes towards environmental issues in real life and the digital environment, which contributes to understanding and identifying ways to solve problems of the ecosystem as a whole.