Prospects for Using Artificial Intelligence in Socio-psychological Research

Abstract

The research aims to analyze the use of artificial intelligence (AI) in socio-psychological research. The authors examine Russian and international experience in applying AI to the psychological analysis of big data. The research explores the potential of AI in socio-psychological studies, with particular emphasis on a model developed according to the principles of V. S. Merlin’s theory of integral individuality. Unlike traditional approaches that use AI merely as a tool for analyzing a person’s digital footprint, the proposed model replicates the individual’s structure, simulating the cognitive, emotional, and social levels of a professional psychologist. The authors described the architecture of the AI bot, comprising psychodynamic, personality, and socio-psychological levels, each implemented using empirical data obtained through validated psychodiagnostic methods. The bot’s functions include the recognition and psychological interpretation of emotions in textual content. Currently, there are no tools comparable to the proposed model that can assess emotions and provide them with psychological characterization. The novelty of this approach lies in using the theory of integral individuality not as an object of analysis but as a foundation for constructing an AI system.