The prospects of using social marketing in economic criminology in the conditions of an emerging innovative economy

Abstract

The paper examines the prospects of using social marketing in economic criminology with the purpose of strengthening economic security in contemporary Russia. The research and practical task of improving the efficiency of the country’s system of economic criminology is at the center of the authors’ attention. The law enforcement bodies alone cannot solve the problems of ensuring economic security: the number and complexity of such problems are constantly growing, which results in a growing workload for criminalists; at the same time, their staffing levels are reduced to save budgetary funds. The authors analyze the dynamics of the number of crimes connected with the development of innovative economy, and the dynamics of the effectiveness of economic criminology in Russia in 2003-2016. They determine the potential of social marketing as an instrument of counteracting economic crimes, offer a theoretical model for solving topical problems of economic security in contemporary Russia through the use of social marketing in economic criminology, and present a number of practical recommendations to adapt social marketing to the goals of economic criminology. The conducted research allows the authors to conclude that our society is interested in maintaining economic security and is ready to assist law enforcement bodies. Hence, social marketing is a promising instrument of the economic criminology system in contemporary Russia; it helps establish close cooperation between criminologists and the civil society, which will strengthen economic security without any additional burden on the state budget