The special section "pricing and price policy of the companies' analysis of the market environment based on the competitive market map and price index indicators

Abstract

This paper aims to propose an algorithm of formation of price policy as an integrated system, which includes data on individual prices, the specific variables and fixed costs, the proportion of operating profit to specific types and groups of goods (works, services). The construction of price policy and price control is based on financial, marketing, factor analysis of the activities of the company. The final brief version of the pricing policies is based on the integrated result. Of particular importance in marketing activity has an analysis of the implementation of goods, works, and services and forecast the level of monopoly power in the market. This is because an increasing role in determining the volume of demand for a product play client-oriented pricing factor. When conducting accounting and preparation of financial statements in accordance with the provisions of accounting standards, companies receive information about the results of activities in the reporting period. Based on retrospective information, the drawing up of forecasts about changes in major financial indicators of the company. Implementation of the strategy of pricing involves the preparation of forecast data on pricing, cost structures, volumes of realization of goods (works, services). Building a competitive card market, the company aims at determining the correlation of forces in a particular market, allowing you to select the model of the strategic position of competing firms, to conduct a situational analysis and design of competitive strategy of the analyzed company on the market