Consumer request of the parent community for transport service for schoolchildren

Abstract

The article presents the results of an empirical study of the consumer demand of the parent community for transport service for schoolchildren. We formulated the leading trends of consumer demand and research methods of this subject area, based on a brief review of scientific publications on the development of school transport. The theoretical review of scientific publications is used in the development of the program and tools of empirical research. The empirical part of the study of the consumer demand of the parent community for transport services for schoolchildren was conducted in Stavropol Krai (Russia). The problems that exist in this area are collected as a result of discussions in the chats of parent communities (the total number of participants is 463 people), social networks (comments of 324 people), at parent meetings in educational organizations and discussions of teachers (16 parent meetings, 23 teachers from 10 educational organizations). In total, we analyzed opinions on the composition of the problem field of 1132 people. It was developed a logical and semantic model of consumer demand for transport service for schoolchildren, characteristic of residents of Stavropol Krai. The data obtained are important for the development of transport accessibility of educational institutions and the adoption of infrastructure decisions in the programs of socio-economic development of the region and individual territories.