Please use this identifier to cite or link to this item:
https://dspace.ncfu.ru/handle/20.500.12258/2486Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lugovoy, D. B. | - |
| dc.contributor.author | Луговой, Д. Б. | - |
| dc.date.accessioned | 2018-07-26T12:08:08Z | - |
| dc.date.available | 2018-07-26T12:08:08Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.citation | Lugovoy, DB; Lugovaya, EA. Communication Strategies as a Way of Forming the Image of Commercial Organizations // PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS). - 2018. - Стр.: 36-38 | ru |
| dc.identifier.uri | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 | - |
| dc.identifier.uri | https://dspace.ncfu.ru:443/handle/20.500.12258/2486 | - |
| dc.description.abstract | Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown | ru |
| dc.language.iso | en | ru |
| dc.publisher | IEEE | ru |
| dc.relation.ispartofseries | PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS) | - |
| dc.subject | Communication strategies | ru |
| dc.subject | The image of commercial organizations | ru |
| dc.subject | PR of banking institutions | ru |
| dc.subject | The target audience | ru |
| dc.title | Communication strategies as a way of forming the Image of commercial organizations | ru |
| dc.type | Статья | ru |
| vkr.amount | Стр.: 36-38 | ru |
| vkr.inst | Гуманитарный институт | - |
| Appears in Collections: | Статьи, проиндексированные в SCOPUS, WOS | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WoS 78 .pdf Restricted Access | 76.92 kB | Adobe PDF | View/Open | |
| scopusresults 233 .pdf Restricted Access | 62.6 kB | Adobe PDF | View/Open |
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