Communication strategies as a way of forming the Image of commercial organizations

Please use this identifier to cite or link to this item: https://dspace.ncfu.ru/handle/20.500.12258/2486

Title:	Communication strategies as a way of forming the Image of commercial organizations
Authors:	Lugovoy, D. B. Луговой, Д. Б.
Keywords:	Communication strategies;The image of commercial organizations;PR of banking institutions;The target audience
Issue Date:	2018
Publisher:	IEEE
Citation:	Lugovoy, DB; Lugovaya, EA. Communication Strategies as a Way of Forming the Image of Commercial Organizations // PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS). - 2018. - Стр.: 36-38
Series/Report no.:	PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS)
Abstract:	Thecontent of communication strategies in commercial organizations is revealed on the material of the Internet sites of PAO "Sberbank" and PAO "VTB Group", the positive image is shown
URI:	http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=14&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=1 https://dspace.ncfu.ru:443/handle/20.500.12258/2486
Appears in Collections:	Статьи, проиндексированные в SCOPUS, WOS

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