Репозиторий научных и учебно-методических публикаций
ФГАОУ ВО «Северо-Кавказский федеральный университет»
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https://dspace.ncfu.ru/handle/20.500.12258/2488| Title: | Communication strategies in public service advertising |
| Authors: | Ezhova, E. N. Ежова, Е. Н. Zamozhnykh, E. A. Заможных, Е. А. |
| Keywords: | Communicative strategies;Propaganda technologies;Publicadvertising |
| Issue Date: | 2018 |
| Publisher: | IEEE |
| Citation: | Ezhova, E; Zamozhnykh, E. Communication Strategies in Public Service Advertising // PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS). - 2018. - Стр.: 15-18 |
| Series/Report no.: | PROCEEDINGS OF THE 2018 IEEE COMMUNICATION STRATEGIES IN DIGITAL SOCIETY WORKSHOP (2018 COMSDS) |
| Abstract: | The study develops the bipolarity theory of communication strategies in public service advertising; as well it reveals technologies of positive and negative propaganda in the text of public service advertising. |
| URI: | http://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=22&SID=E1UydfjF9YiY38ek5xJ&page=1&doc=3 https://dspace.ncfu.ru:443/handle/20.500.12258/2488 |
| Appears in Collections: | Статьи, проиндексированные в SCOPUS, WOS |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WoS 80 .pdf Restricted Access | 76.86 kB | Adobe PDF | View/Open | |
| scopusresults 234 .pdf Restricted Access | 62.58 kB | Adobe PDF | View/Open |
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