Directions and tools of industry marketization in contemporary Russia

Abstract

The working hypothesis of this study is the author's assumption that the competitiveness of contemporary Russia's industry is low due to weak marketing activities of industrial enterprises. The purpose of the work is to test the hypothesis and determine promising directions and tools for marketization of industry in contemporary Russia. To test the hypothesis, the methods of statistical and logical analysis are used in this work, with the help of which the authors compile a marketing description of industrial entrepreneurship in contemporary Russia. The authors rely on the Rosstat's statistical data for 2016. As a result, the authors conclude that the working hypothesis turned out to be correct and received statistical confirmation. The competitiveness of the industry in contemporary Russia is indeed low, as evidenced by its low position in the corresponding global ranking of the countries in the world. One of the most important reasons for this problem is the weak marketing activity of Russian industrial enterprises, caused by the lack of market incentives to display this activity. The reasons for this were the low degree of globalization of Russian industry, the lack of financial resources for marketing activities in Russian industrial enterprises, and the low level of competition in industry because of the predominance of large-scale entrepreneurship. Directions and tools of industry marketization in contemporary Russia proposed in this work are aimed at eliminating the indicated reasons and creating market incentives for stimulating marketing activities of Russian industrial enterprises