Aspects of organization and management of enterprise marketing activities

Abstract

Market situations are changing very rapidly. Almost every day there appear new market outlets, trade associations are expanding as well as the means of disseminating information about the products and its realization methods change in a truly breakthrough way. Marketing is all around us - in all the spheres of consumers relations, starting from offer or using the services of education or health environment and ending by the queue at the post office and a trip in a intercity express train, as well as at various financial transactions. Knowledge of the true meaning of philosophy and practice of marketing will help to adapt the enterprise to market needs and thereby strengthen its position in the market. Each enterprise should use marketing techniques to identify and assess its capacities, to choose those that enable creating the products of the highest consumer value. Therefore, the purpose of marketing activity of enterprise is to accurately identify the need for the product and to plan possible volumes and prices of its sales, to choose the most effective distribution channels and to bring the products to the consumer within a short period, to create maximum comfort for a quick "meeting" of the product with end customer by promoting policy