Selecting the path of the digital transformation of business-models for industrial enterprises

Abstract

The enterprises transition from the conventional business model to digital one requires an adequate assessment of the digital transformation potential. The authors have considered the features of the digital business model as a "collective use" model based on digital integration, the key effectiveness criterion of which is the faster growth of business value. The aim of the study is to develop tools and recommendations for choosing the most rational path of industrial enterprises transition to a digital model based on the analysis of drivers and traps. A structured representation of growth drivers of digital income and value of the company is given in terms of key elements and processes of the business model. The efficiency matrix of digital business-models has been developed as the basis for formation of digital transformation paths. The typical paths are highlighted the necessary conditions for their implementation are given. A list of criteria for path selection was formed, a procedure for comparative analysis of possible paths based on the method of functional cost analysis was proposed. The approbation of developed tools was carried out; recommendations for selecting the path of digital transformation of the business model of an industrial enterprise were presented